Last week I read about a L’Oreal’s new Makeup Genius app on Refinery29 and felt like it might be a game changer in the beauty field. I’m always looking out for apps and advancements around beauty because I think it’s a bit of an untapped market when it comes to emerging tech since it is such a “hands on” concept. So when I read about Makeup Genius, I had to check it out for myself.
First and most importantly, it’s free. The number of people I know that refuse to pay for an app is absurd. I look at apps as, is this going to make my life easier? Yes, ok, I’ll pay. Is this going to prevent me from having to look at stupid ads the whole time, Yes, ok, I’ll pay. I know a lot of people aren’t as liberal with app spending, but luckily this one is free.
The idea behind it is test driving makeup before you buy it. Now, I know you’re probably thinking, “oh yeah, I did that on my computer when I was 15 with a really sweet program I got for Christmas. I could even change my hair color!” Yeah, well, so did I. The difference is, that program looked pretty unrealistic. And this app is freaky accurate. It allows you to try on almost the whole line of L’oreal products including, eyeliner, shadow, blush, lipcolor, liner and gloss. The accuracy of whatever crazy algorithm they’re using is mezmerizing, you can move your face to the side, bring it closer and further, blink and move your mouth and it all sticks! It’s very close to seeming like you’re just looking in the mirror. Plus, whenever I try to test a drugstore makeup in the drugstore, I feel like I’m about to be arrested. That a bunch of cops are going to bust out and haul me off to jail for trying a new foundation on my wrist. It’s so frightening!
Anyway, the app scans your face really quickly when you first open it and then it’s off to the races! I could seriously play with this for hours. Most of the looks I create, I end up looking like a drag queen or a clown because I tend to just stick with mascara, top liner and a bit of blush/bronzer. So playing with this is more of an entertainment factor for me. But for others who generally wear L’Oreal products, it’s an awesome test kitchen. You can mix so many different things together for millions of potential looks. They also have pre-made looks that you can flip through. The option to add to cart is included, but no actual option to buy, you can just email the list to yourself. You can also take a selfie or video to send to friends. This is probably the best part, in my opinion. And isn’t that the only one that counts?
I think I read that Makeup Genius has been about 10 years in the making, so the fact that it is so accurate right out of the gate doesn’t surprise me. When you’re going to release something as sophisticated as this, you’re going to want to make sure it’s right off the bat, and they nailed it. So go download it, play with it, then make your boyfriend play with it so you can finally see what he’d look like in drag. Is that just me that is interested in seeing that? Ef.